The main challenge was how to compress all of those client’s ideas into a less than one minute video, with simple design and clean look. The technical challenge was, how to make the liquid blobs looks like a liquid, swimming around and hitting the company’s logo and then revealing their products. Another challenging part was the “rough map” that represents the client’s first idea about this company. We were not quite sure how do we gonna represent that “thought” in pictures. Fortunately, we came up with this “rough map” idea that slowly turns a “roughly drawn maps” into a finished house layout, connecting PT. Djago Inspirasi Abadi’s idea with their core business.
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