About The Project
Mizzu is a global cosmetic retailer that focuses on producing beauty products that providing premium quality, cruelty free cosmetics and promotes the message of self-love through self-expression.  

This packaging series was created for a new flagship store they are opening in Asia. The concept behind all the new branding was to create Pop culture and the selection of products Mizzu creates for the millennial generation vision the companies caries ,along with a packaging range that focused on pattern as the key visual element.

Working with the theme "Be yourself" the designs have explored the use of high colour and bold typographic placement. Explosions of colour and typography coupled with bold of strokes, color bombs make this project hard to miss!

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