This is an alternative design for one of our clients. Few reasons why we pick Ring Tailed Lemur as the main mascot, because they are very family oriented animals. They have their social life within their family, take care each other, thus we pick them as the main mascot, and also it is in accordance with our client's main business. In their design process, we took a lot of references, how we should visualize them, how to make them appealing to the kids, and we wanted the smallest Lemur to be the naughtiest. Well, a family always have that one kid which is quite naughty, cheerful and adorable, yet he is the one that his family always longed for.
Ah! Yes! We also give them name, starting from the eldest one, Lemur, Lumer, and Melur. Such a name isn't it...